TUGAS MANAJEMEN STRATEGIK (ARIF WIBOWO M. / 21205484 / 4EB04)

TUGAS MANAJEMEN STRATEGIK

ARIF WIBOWO M. / 21205484 / 4EB04

Perusahaan di BidangTelekomunikasi

1.XL

A. Visi dan Misi:

At XL we are working in every possible way to uniquely cater the customer’s needs through our high quality services. We are excited to share with you on the many different fronts that XL has delivered these valued services and unique offerings.

Looking at XL’s products, we may see that each is tailored to delight our subscribers, be it for the individuals or the corporate customers.We pride ourselves as an innovative company who are keen in passing along the many different products and technologies that enrich the customer’s communications needs and lifestyles.

While we feel that we are well connected with our customers, we are also well connected to a bigger network - the community that we live in. XL believes that a sustainable development of Indonesian society is a prerequisite to assuring a conducive business environment. As a responsible corporate citizen, we strive hard to provide value added to its stakeholders, but also committed to participate in the development of Indonesian society in order to realize its full potential. This is achieved through both the Corporate Social Responsibility (CSR) program - focusing on education and also social activities oriented program under XL CSR umbrella.

XL Corporate Values

integrity	All XL Leaders and Employees ar: · Honest in words and actions · Consistent in througt, words and behaviours · Fair in treating other people · Dedicated to the company · Trustworthy in carrying out promises and tasks
teamwork	Effective teamwork will be achieved when XL Leaders and Employess demonstrate: · Positive Thinking and Open-minded towards others · Respectful of differences · Caring toward others · Communicative in developing common understanding · Sharing knowledge and skills · Focused on Common Goals
service excellence	To deliver Service Excellence, XL Leaders and Employess should be: · Customer Focused in all decisions and actions · Optimum Solution Oriented · Efficient and Effective in providing solutions · Passionate in doing the works · Proactive in actions · Innovative and Creative in providing solutions

B. Filosofi perusahaan:

We are pleased to report to shareholders that XL closed the year 2006 with strong results and a clear acceleration of growth as compared to earlier years. The cellular market grew from 52 mln in 2005 to 68 mln in 2006, and despite a more intense and challenging competitive environment we’ve been able to retain our market share, while more importantly, we’ve been able to outgrow the market on our revenue generation.

With the proceeds from our IPO in 2005 and our second bonds issue in early 2006, we have been able to significantly accelerate our coverage expansion during 2006, and we have managed to bring our Java coverage to a very competitive level while also expanding our coverage in the main population area’s outside Java. We extended our network coverage by increasing our BTS to more than 14.000 BTS (including 981 node B – BTS for 3G), throughout various areas across Indonesia.
Besides that, we successfully deployed our 3G services in 13 cities across 9 provinces of Indonesia as “the first widest and fastest” for the unfolding 3G services in Indonesia. Supported with HSDPA (High-Speed Downlink Packet Access) which brought data access speed up to 2.6Mbps, has made XL as the fastest 3G service provider at that time. Our innovative marketing initiatives broadened our services offerings, and brought our winning products and services close to our subscribers through hundreds of dedicated XL Center and about 34,000 XL Kita outlets in most major cities across Indonesia. The result of these initiatives was a significant 50% revenue growth, driven by a 36% increase of our subscriber base to more than 9.5 million by year’s end, representing a nation wide market share of approximately 14%.

As the third largest mobile cellular services provider in Indonesia we will continue to expand coverage, particularly outside Java, develop attractive and affordable products and services for our subscribers, and further develop our rapidly growing corporate services market. Where possible we will create and leverage on synergies within the TMI Group.High quality network coverage, bandwidth capacity, and innovative products and services are keys to our long-term growth sustainability. As such, we own and are in the process of further expanding a terrestrial digital fiber-optics network across Java; high-capacity digital microwave networks in Kalimantan, Sumatera and Sulawesi; and digital fiber-optics submarine cables linking Sumatera, Java, Bali, Lombok, Sumbawa, Sulawesi and Kalimantan.With fiber-optics backbone network along Indonesia’s most concentrated industrial and population clusters, we are strategically well positioned to combine digital backbone and cellular networks to cater to both our consumer subscribers and corporate customers. To serve the corporate services market, we provide customized integrated telecommunications solutions combining use of fiber-optics backbone capacity with dedicated leased line facilities, data communications, large-scale VoIP platforms, GSM mobile cellular, and other cutting edge communication services. At the moment, we are the only integrated mobile cellular, telecommunications and information services provider in Indonesia that can provide these services seamlessly from under a single roof.Being a member of the TMI Group has allowed us to further sharpen our performance through exchange of best practices, sharing of expertise and resources, and cost savings through price benchmarking and joint efforts, and we believe further benefits will be generated going forward.Last, we are taking and will continue to take every measure to mitigate our risks. To that end, in 2006 the Board of Directors has implemented Enterprise Risk Management through which we have identified 34 major risks that could materially impact our business and/or results of operations if left unmanaged. The ERM platform enables us to apply risk management through a holistic approach. In conclusion, with all the support of our shareholders, Board of Commissioners, investors, business partners, loyal and valued customers, as well as our dedicated employees, we remain confident that we are well prepared to meet the challenges that we will come in the future.

C. Strategi Perusahaan:

1. Jaringan dan Infrastruktur / Base Transceiver Station (BTS)

We are consistently deploying our BTS network to expand network coverage and improve network quality. Our capital expenditure plan for 2007 was USD 700 million. Half of the USD 700 million was used to extend and strengthen network coverage in Java, Bali and Lombok. One third of it was used to build BTS network in Sumatera, and the remaining was used to build BTS network in the Eastern parts of Indonesia. At the end of 2007, our population coverage was 90%.

By year-end 2007, we have expanded our network coverage to East Nusa Tenggara, Maluku and Papua. We are present in the major cities of East Indonesia such as Ambon, Ternate, Jayapura, Sorong, Timika, Merauke and Kupang. As such, our coverage will reach the breadth of Indonesia from Sabang to Merauke.

During 2007, we successfully added 3,897 BTS, which brought our total BTS to 11,157, that spread across Sumatera, Java, Bali, Lombok, Kalimantan, Sulawesi, Maluku and Papua.

At the end of 2007, our national Base Station Subsystem availability was 99.9%.

Transmission Infrastructure

In 2007, we successfully expanded and reinforced our fiber optic network in several big cities in Indonesia. On the island of Java, where more than 62% of our subscribers are located, we have fiber optics network comprising of the main network (backbone) and connector network (ring). This high-capacity fiber optics backbone extends along the main railway line on the island, from West Java to Surabaya and Pasuruan in East Java.

In 2007, we installed more than 3,000 km of fiber optics network, which brings our total network (submarine and land) to more than 9,000 km.

We have built our own submarine cable network with installed capacity up to 10 gigabytes per second from West Java to Bali, Nusa Tenggara and terminating in South Sulawesi. We also have submarine cables that link Central Sulawesi with Sangatta in Kalimantan. Meanwhile, submarine cable in Ancol, North Jakarta, connects to Batam by passing the island of Bangka, to Riau Archipelago, Jambi before terminating in Batam. In inland Sumatera, we have developed terrestrial network that link the major cities of Sumatera. Soon, the main network in Sumatera will be connected to Java through submarine cable from Anyer to Kalianda which is still in development. In conjunction with the transmission network expansion, XL succeeded in applying the newest technology by building a multiplex network with a huge capacity (10 Gbps) DWDM network, MPLS and NGN network beside the conventional TDM technology that previously exists i.e. PDH, SDH and C-WDM.

Access to International Network

In September 2007, we had completed the submarine fiber optics cable construction – Batam-Rengit Cable System (BRCS), linking Batam with Johor, Malaysia. BRCS is our main international network that offers a communication solution to international network with high speed, large capacity and competitive tariffs.

In addition to the national network, we also provide digital network microwave connecting Batam with Singapore, and Batam with Penggarang (Malaysia). These links serve as an alternative route to connect our network in Indonesia with international networks.

Switching

Currently, XL implements the latest switch technology called NGN (New Generation Network), which is a cross between MGW (Media Gateway) and MSC-S (MSC-Serve). This IPbased technology replaces the older TDM-based technology. The use of this latest technology increases capacity availability and network quality.

With this technology, we can always provide high quality service to our subscribers. By end of 2007, our Successful Call Rate was 95%, our Call Completion Rate was 99% and our Blocking Rate was below 1%.

Disaster Recovery Center

In 2007, we built a special network building in Bintaro. We also plan to build special network buildings in Bandung and Surabaya. The special network buildings are built as part of our long-term strategy to implement DRP system (Disaster Recovery Plan) and also to increase our network capacity.

Billing System

Since 2003, we have become the first operator in Indonesia to implement “Convergence Billing System”. As a result, the data of our prepaid and postpaid customers were not processed in separate systems. This system enables us to be more flexible in creating marketing programs for our prepaid and postpaid subscribers with high level accuracy in calculating our subscribers’ bill until the last second.

2. Saluran Distribusi

The value of effective distribution becomes even more important amid rising competition among telecommunications operators. Distribution systems have to grow in line with, and be matched with the Company’s other strategies in marketing, product innovations and services that never cease to evolve. In that context, effective distribution was a key factor to XL’s strong growth in 2007.

Each year, XL evaluates its distribution system. In 2007, XL implemented a new distribution system that was an improvement of the previous system. Whereas previously XL had implemented a direct distribution system, it was changed in 2007 to the so-called hybrid distribution system.In the hybrid distribution system, XL Sales Representatives supply dealers that are organized by XL. These dealers are called XL Dealers and they are divided into three categories: XL National Dealer (DN), XL Regional Dealer (DR) and XL Area Dealer (DA). XL needs to implement these systems because it can extend distribution channels without compromising control. This extension is done through dealers, who have different sales targets, number of retailers, product purchasing (quotas), and selling areas. Control still remains with XL under the hybrid distribution implementation, especially in areas that are not in the distributor’s expertise. Through this system, products can be delivered directly or indirectly.Area Dealers will only have a single focus over a certain district, whereas Regional Dealers, the second layer, have broader coverage with two or more areas of focus. National Dealers are one layer higher with several broad and extensive areas of focus. Each layer has certain targets and quotas to achieve and maintain.

At the end of 2007, there were more than 400,000 direct and indirect XL distribution channels. Other than XL Kita, there are also XL Centers, which are positioned more as point-of-services rather than point-ofsales. As at the end of 2007, there were 238 XL Centers, which comprised of:

· 106 XL Centers owned by XL (including XL Center Mobile)

· 132 XL Center outlets

Furthermore, XL also offers the opportunity for companies in retail and consumer merchandise sectors to enter the cellular business with XL. Until the end of 2007, there were 11 companies who had become XL partners and categorized as non-traditional dealers. Through partnerships with those companies, XL could sell its products not just in Indonesia, but also in Malaysia, Hong Kong, Saudi Arabia, Singapore, Taiwan and Japan.

2.Indosat

Visi:

To be the provider of choice for information and communication solutions in Indonesia

· Offering a full range of quality information and communication products, services and solutions.

· Being at customer's "Top-Of-Mind" for the provision of information and communications products, services and solutions.

· Providing products and services which enhance the quality of life of the communities we operate in.

Misi:

• To provide and develop innovative and quality products, services, and solutions, which offer the best value to our customers.
• To continuously grow shareholder values.
• To provide better quality of life to our stakeholders.

Strategi perusahaan:

• Menjadi sponsor program musik.
• Memberikan pelayanan tarif dan fasilitas yang diinginkan konsumen.
• Sinyal yang menjangkau Nusantara.

Perusahaan di Bidang Transportasi

1. Air Asia

Visi:

Menjadi maskapai penerbangan berbiaya hemat di Asia dan melayani 3 juta orang yang sekarang dilayani dengan konektivitas yang kurang baik dan tarif yang mahal.

Misi:

• Menjadi perusahaan terbaik untuk bekerja, di mana para karyawan dianggap sebagai anggota keluarga besar
• Menciptakan brand ASEAN yang diakui secara global
• Mencapai tarif terhemat sehingga semua orang bisa terbang dengan AirAsia
• Mempertahankan produk berkualitas tinggi, menggunakan teknologi untuk mengurangi pembiayaan dan meningkatkan kualitas layanan

Strategi perusahaan:

Kami dapat membuat model biaya hemat kami melalui implementasi dari berbagai strategi kunci sebagai berikut:

• Utamakan Keselamatan:
  Bekerja sama dengan penyedia perawatan paling terkenal di dunia dan mematuhi standar operasi penerbangan dunia.
• Pemanfaatan Aircraft:
  Waktu perputaran (turn around time) tercepat di region dengan hanya 25 menit, memastikan tarif terhemat dan produktivitas yang tinggi.
• Tarif Hemat, Tanpa Embel-embel:
  Menyediakan pilihan layanan yang sesuai dengan kebutuhan bagi para penumpang tanpa menurunkan kualitas dan layanan.
• Pengoperasian Sederhana:
  Memastikan bahwa setiap proses dilakukan secara sesederhana dan efisien.
• Sistem Distribusi yang Ringkas:
  Menawarkan kanal distribusi yang luas dan inovatif untuk memudahkan proses pembelian dan perjalanan.
• Jaringan Point to Point:
  Menerapkan jaringan point to point agar pengoperasian menjadi sederhana dengan berbiaya yang rendah.

2. Lion Air

Visi dan Misi:

Pelayanan yang konsisten, keselamatan dan keamanan merupakan pondasi dasar dari segala hal di Lion Air.

Komitmen dan dedikasi kami dalam mengaplikasikan pondasi-pondasi tersebut tercermin dalam kesuksesan maskapai kami.

Strategi perusahaan:

Di Lion Air, kami akan selalu memberikan sesuatu yang spesial karena kami berkeyakinan untuk menghargai uang yang telah anda keluarkan dan memberikan pelayanan berkualitas.

TATA RUANG

Kabin Boeing 737-900ER kami yang baru didesain untuk memberikan anda ruang yang lebih besar. Ini adalah ruangan dimana anda bisa bersantai, meregangkan badan dan beristirahat. Terbang dengan kelas bisnis kami yang dilengkapi dengan seat pitch 38 inchi.

nyaman dengan tempat duduk dari bahan kulit

Lebih mewah dari sebelumnya, Boeing 737-900ER milik Lion Air menawarkan ruang untuk kaki yang luas dan tambahan kemiringan sebesar dua derajat di tempat duduk kulit yang nyaman, sehingga anda dapat meregangkan badan dan bersantai sementara kami membawa anda ke tujuan.

SANTAPAN

Segera setelah anda merasa nyaman di kursi anda, anda dapat duduk santai dan menikmati kenyamanan yang dipersembahkan untuk anda oleh Lion Air.

Untuk penerbangan dari Singapura ke Ho Chi Minh City dan Singapura ke Bali, kami menyediakan minuman dan makanan gratis. Untuk penerbangan lainnya, minuman dan makanan tersedia untuk dibeli.Para penumpang kelas bisnis akan disediakan minuman sebelum penerbangan, sementara makanan dan minuman hangat akan disediakan di semua penerbangan untuk kenyamanan bersantap anda

Perusahaan di bidang Makanan ()

1. KFC

Visi dan Misi:

Menjadikan KFC sebagai bisnis waralaba cepat saji yang dikenal luas dan dominan di Indonesia

Strategi perusahaan:

• Menjadi sponsor program musik dan entertaint.
• Harga pruduk yang kompetitif.
• Tempat usaha yang strategis dan mudah dijangkau konsumen.

2. Hoka Hoka Bento

Visi:

Menjadi restoran fast food dengan ciri khas Jepang yang mengutamakan kualitas produk dan kualitas pelayanan yang terbaik, sehingga HOKA HOKA BENTO menjadi pilihan utama dan terkemuka dalam bisnis restoran.

Misi:

Kami memberikan solusi bagi pelanggan untuk mendapatkan makanan yang berkualitas dan variatif dengan mengutamakan pelayanan demi kepuasan pelanggan. Kami berkeyakinan bahwa hanya dengan memaksimalkan pelayanan dan produktifitas kerja, kami bisa memaksimalkan ekuitas karyawan, kemampuan memperoleh keuntungan dan mencapai pertumbuhan.

Strategi perusahaan:

• Menjadi sponsor program musik dan entertaint.
• Harga pruduk yang kompetitif.
• Tempat usaha yang strategis, mudah dijangkau konsumen, dan nyaman.